In the last twenty years, digital technologies have given rise to a real revolution that is no less dramatic than the one of the early 1900s when electricity replaced steam engines. However, this progressive evolution towards digitalization has undergone a strong acceleration in recent times, extended to every single aspect of human and did not spare the business realm that has been drastically reshaped by the global digitalization trend.

Through two distinct curricula, the master's degree in International Management and Marketing (IMM) aims at training future managers, entrepreneurs, and marketing managers that have great digital literacy and that have the right skills and knowledge to work in international contexts.

In highly digitized environments, competition becomes global, the markets automatically international, and contexts necessarily multicultural. For these reasons, this master’s degree program is totally taught in English, is integrated with specific educational programs for international mobility, and is supported by fruitful cooperation agreements with international partners like the University of Stuttgart and by a big number of other international higher education institutions.

The program consists of two distinct curricula:

The Master’s degree program IMM is designed to promote concrete experimentation and application of knowledge and skills acquired through experiential learning, such as real case studies, interactions and work with national and international companies, simulations and field projects. Students have the opportunity to immediately apply digital technologies for making decisions; to interact in a multicultural environment thanks to the presence of visiting professors from all over the world and the interaction with international students; to participate in thematic educational programs; to take advantage of a wide range of European and extra-European internships.