Students can choose between three distinct curricula: International Management and Digital Business (IMDB); Marketing Management (MM) and Finance.

• International Management and Digital Business (IMDB): it’s a program aimed at training professionals equipped with the skills and knowledges needed to operate globally in any organization form, to develop new business models and to rejuvenate existing ones, to work on object-oriented strategic projects, and to redesign business processes by leveraging the power of digitalization. The skills and knowledges acquired upon completion of the master degree will also allow students to master the entrepreneurial process making them suitable candidate as future entrepreneurs, new venture start-uppers, and outstanding resource for companies looking for dynamic corporate entrepreneurs. Upon completion of the course students will learn how to use and apply market diagnostic tools, business intelligence platforms , business solutions for businesses and organizations. The IMDB program trains future digital project managers, junior international managers, export managers, entrepreneurs and junior digital advisors.

• Marketing Management (MM): this curriculum is designed to train professionals specialized in marketing, communication and sales (digital and non-digital) able to work in any form of company regardless of whether they compete in industrial, manufacturing, service, and consumer markets. Upon completion of the master program students will be able to: analyze markets by making use of advanced quantitative and qualitative research methods; collect, analyze and interpret data from consumers’ datapoint; develop an integrated marketing plan; build and deploy CRM (customer relationship management) systems; organize online and social media advertising campaigns; plan and deploy sales channels and touchpoint for B2B and B2C customers; build strong brands in both B2B and B2C markets. Some examples of career opportunities are: junior marketing manager, digital marketing manager, key account and sales manager, sales support, commercial director, social media manager, account in advertising and communication agencies, brand manager, trade marketing manager.

• Banking and Finance: the program is designed to train professional figures prepared to  work in financial institutions and corporate organizations. Students will learn how to make decisions regarding the allocation and dissemination of resources in conditions of uncertainty, will develop in-depth knowledge of corporate credit instruments and insurance business. Furthermore, they will develop economic and financial skills to evaluate innovative investment, financing and risk hedging choices for companies. This path also allows students to achieve the internationally recognized Chartered Financial Analyst certification.

The Master’s degree program MMF is designed to promote concrete experimentation and application of knowledge and skills acquired through experiential learning, such as real case studies, interactions and work with national and international companies, simulations and field project. Students have the opportunity to immediately apply digital technologies for making decisions; to interact in a multicultural environment thanks to the presence of visiting professors from all over the world and the interaction with international students; to participate in thematic educational programs; to take advantage of a wide range of European and extra-European internships.