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Master’s program in International Management and Marketing

UniBg two alumni of the master degree in International management and marketing

The master's degree in International Management and Marketing (IMM) is totally taught in English.

Attending the Master in International Management and Marketing, you will be able to cope with the most pressing and urgent social and economic challenges of the present and of the upcoming future.

Thanks to the Master in International Management and Marketing, you will become a professional able to develop, govern, and exploit massive trends of change in two fundamental business functions: international management and marketing.

It aims to develop skills, knowledge, competences and abilities needed to you to become:

  • International manager (import and export)
  • International markets analyst
  • Corporate Developer
  • International business consultant
  • Advisor in international chambers of commerce
  • Digital Consultant
  • Entrepreneur
  • Marketing analyst/consultant
  • Digital marketing manager
  • Brand manager and sales manager
  • Advisor in web and communication agencies

This Master offers you the possibility to select one of the following programs:

  • International Management 
  • Marketing 
Why choose the Master in International Management and Marketing?
UniBg students in the yard of Caniana

You have every reason to choose this master's degree provided by the University of Bergamo:

  • 2 years
  • 2 different specializations: International Management and Marketing 
  • 120 ECTS
  • Entirely in presence 
  • In addition to studying in English, you can learn Italian
  • Experiential learning
  • University Degree Valid Worldwide
  • Double Degree Program with the University of Stuttgart (DE)
Who should attend?

This program is ideal for candidates who:

  • have just earned their bachelor in the business administration, marketing, international marketing, or management fields
  • seek credible research-based learning to expand their mindset and comprehension of international management and marketing
  • wish to engage in a dynamic and highly interactive program
What are the key benefits of this master's program?

If you are not afraid of being imbedded into a digital, international and dynamic context, this is the right degree program that UniBg has designed for you. Explore the pluses of the Master in International Management and Marketing:

  • Examine key elements of management and marketing theory and practice including: international business, digitalization, marketing management
  • Explore examples of real firms that successfully managed to become competitive in the local and global markets
  • Take part into the development of business projects with real firms, obtaining constant feedback both from Professors, Professionals and from Managers
  • Engage with students and visiting professors from all other the world 
What are the trump cards?
Classes

Classes are very practical and imply interaction with real businesses to develop with/for them business projects (market research, international business plans, start-up plans, digitalization plans, communication plans, programs with real practitioner experience).

International experiences

At your disposal there is a rich portfolio of internationalization experiences.
Students can receive grants for Erasmus studies and traineeships, internships in China (CRCC Asia), Euromondo (internships all over the world).

 

Double Degree Program

The best and most motivated students are selected for:

  • the Double Degree Program with the University of Stuttgart (Germany) which implies spending the second year in Stuttgart and obtaining both the IMM Master degree (from the University of Bergamo) and the Business Administration MSc (from the University of Stuttgart)
  • the Complementary Degree Program in Global Business (a one-year program in collaboration with other European Universities) TBC

 

Location
sede unibg

Come and study in Italy!

Bergamo, where UniBg is located, belongs to the Lombardy Region, at the heart of the most economically advanced European area. Bergamo is a city with historical and natural beauties.

 

You are close to everything, did you know?

Thanks to the railway network, the University of Bergamo is well connected to all points of interest in Northern Italy. The proximity to Orio al Serio airport allows you to be close to all of Europe! 

  • 10 minutes by car from the third most active airport in Italy (BGY airport), and hub for Ryanair 
  • 40 minutes by train and car from Milan
  • 60-90 minutes by car from Linate and Malpensa airports

 

And now? Pre-enroll!

Lessons Start: 16 September 2024
Applications deadlines: see here  and here

Pre-enrolment: the pre-enrolment is a procedure that allows the candidates to share the key documents needed to prove that they comply with the admission requirements (i.e. that they have a suitable background to access the master). The documents will be assessed by our administration.

Click here to register at the university.

Once registered, please select: registrar’s office > admission test > Master’s degree (two years) and pre-enroll.

The pre-enrolment cost is Euros 52.

The documents needed for the submission are:

  • Copy of the Bachelor degree
  • Copy of the official Academic transcript or Diploma supplement
  • English certificate (minimum B2 level)
  • Copy of your valid passport

Non Eu-Students may need to perform additional steps. Please contact international.students@unibg.it for any questions.

University yearly fees are calculated progressively, more favorably for students who have a low income and meet merit requirements. For for more information, please contact laura.fratus@unibg.it
Costs and Fees

University yearly fees are calculated progressively, more favorably for students who have a low income and meet merit requirements. The maximum yearly fee is Euros 1.783. For a simulation of tuition fees due in your case and for more information, please contact  laura.fratus@unibg.it